How can innovators discover customers?

[Foster Ofosu]

#7617

[anita nchat kevin]

#7777

My customers prompted the innovation.
I started working on helping slow learners while I was teaching in a conventional school.
It is safe to say the need prompted me to think of scaling the solution beyond the few children I started working with.

[Thomas J.D. Murphy]

#7797

Hi Anita, this is a commendable endeavor that you are developing. Like you, I have end user beneficiaries, but I often have a separate purchaser of my products/services. Now that you have the beneficiary defined, how do you define and seek the purchaser?

Best,
Thomas

[anita nchat kevin]

#7836

The purchasers in my business are parents or guardians of the beneficiaries. So I usually say the purchaser brings the beneficiary

[Author]

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